Media Relations
Reaching your stakeholders
Some people fear the media. Others don’t understand it. Yet the media (in its various forms) plays an increasingly crucial role in our society and provides a highly effective way of communicating with the stakeholders that matter for your organisation.
An effective media relations campaign can be an enormously powerful tool in the marketing armoury and offers an extremely cost effective alternative to advertising.
Media relations offers an extremely cost effective alternative to advertising...
The Kestrel team know how the media operates (several are former journalists). We know what editors and journalists need, we know the time pressures they work under and we know how to present your messages in ways that are attractive and comprehensible.
Over the years Kestrel has generated millions of pounds worth of coverage for our clients on TV, radio, newspapers, trade press and the Internet. We focus on presenting you, our clients, as ‘thought leaders’ and experts in your fields and, over time, developing your credibility to a point where journalists are actively seeking your opinions.
By raising your profile in this way we create an environment where your organisation can be more successful. A media relations campaign can be a great source of direct sales leads – but equally importantly it sows the seeds for other marketing efforts and allows your organisation to punch above its weight.
Of course not every media enquiry is welcome. The Kestrel team is equally adept at shielding you from hostile media attention and turning negative enquiries to your advantage. Our ability to respond rapidly and rationally to urgent media enquiries is an important strength which helps build relationships between you and your key media.
The media is not something that should be feared but you should be aware that if you do not actively promote your own messages then you are leaving the door open for potential opponents to do it for you - and the results may not be to your liking!
In addition to our media relations offering, we also offer various media-related service packages. These offer organisations the opportunity to utilise our experience on a project by project basis.
Please choose from the links below or the menu on the left:
- Media & Image Audits - Understanding how you are perceived
- Media training - Helping executives understand and deal with the media
- EXpress PR - Maximising media opportunities at exhibitions
- Thought Leadership - Developing your credibility
If you are interested in finding out more about our media relations services, and how we can tailor these according to your organisation's specific needs, please contact Niall Dologhan or Barry Walton on 020 8789 2587 for a no obligation discussion.
