Media & Image Audits
Understanding how you are perceived
Media and image audits are an important part of every PR strategy. Before undertaking any PR work it is important to identify where you sit in the market and how relevant journalists, and other stakeholders, view your organisation and brand.
This information is important because it can provide a clear understanding of the perceptions (and misperceptions) that exist about your organisation, allowing you to tailor your PR actions and messages to be more effective and productive.
A media audit allows you to tailor your PR activities to be more productive...
Significantly an audit also allows you to set a benchmark by which you can measure the success of your PR actions. Yes your campaign may have produced 5,000 clippings – however it will still be a failure if it doesn’t improve the perception of your organisation amongst your key audiences.
Kestrel offers two audit services:
Media Audit:
This looks primarily at the press coverage and media opinion of your organisation (positive and negative). We will interview key editors and journalists and provide you with a summary report of their opinions, what these mean for your organisation and recommendations.
Price: From £800 (will depend on size of organisation and relevant media)
Image Audit:
The image audit takes a wider 360-degree analysis of how your organisation is perceived including the media, customers, potential customers, staff, suppliers, shareholders and other relevant stakeholders.
Once provided with relevant contacts Kestrel will handle all the interviews and provide a report providing both quantitative and qualitative feedback and corresponding recommendations.
Price: From £1,600 (will depend on size of organisation)
If you are interested in finding out more about our media and image audit services and how we can tailor these to your organisation's specific needs, please contact Niall Dologhan or Barry Walton on 020 8789 2587 for a no obligation discussion.
