Informing customers

Mercedes Benz Transport Magazine

Brief:

Mercedes Benz Transport Magazine is a Pan European news and information publication about Mercedes Benz transport products that is issued to that company’s customers four times a year. Working in association with a German Worldcom partner Kestrel wrote the UK edition of the magazine.

Activity:

Producing news and features about transport related issues and Mercedes Benz vehicles requires a working knowledge of the transport industry and an appreciation of the issues facing companies that work within this large and competitive sector. Kestrel’s publications team was able to identify news and feature ideas, undertake interviews, organise photography, research, write and edit copy creating relevant and newsworthy material for the publication.

Result:

The credibility of the client and its publication was enhanced through an approach to reporting that deals with issues experienced in everyday life by customers of the company’s products. This aided the client in its relationship with its customers as it is seen to be providing relevant news, advice and feature information of genuine interest rather than simply using the magazine as a ‘puff’ for its own products.