Publications

Case Study: Mercedes-Benz Transport Magazine

Brief: Pan European news and information about Mercedes Benz transport products is issued to that company’s customers four times a year via a customer magazine. Working in association with PR Hamburg of Germany, the magazine’s producers, Kestrel writes the UK edition of the Mercedes Benz Transport magazine.

Activity: Producing news and features about transport related issues and Mercedes Benz vehicles requires a working knowledge of the transport industry and an appreciation of the issues facing companies that work within this large and competitive sector – from freight forwarders to the emergency services, public transport operators and international couriers. Kestrel’s publications team is able to identify news and feature ideas, undertake interviews, organise photography, research, write and edit copy thus ensuring relevant and newsworthy material for the publication.

Results: The credibility of the client and its publication is enhanced through an approach to reporting that deals with issues experienced in everyday life by customers of the company’s products. This aids the client in its relationship with its customers as it is seen to be providing relevant news, advice and feature information of genuine interest rather than simply using the magazine as a ‘puff’ for its own products.