Media Relations

Case Study: TBM Consulting Ltd.

Brief: TBM Consulting Inc. is a US firm specialising in providing consultancy to the manufacturing industry. The company had a UK office but the awareness of TBM among UK manufacturers and journalists was poor. Our brief was to help position TBM Consulting as ‘thought leaders’ in their field – creating an environment in which journalists would turn to TBM for cutting edge thinking and comment. This was part of an international campaign to create the optimum environment for TBM to achieve sales.

Activity: Kestrel focused on building relationships with all levels of media. Key journalists were invited to TBM seminars and interviews were arranged with the CEO whenever he was in the UK. In addition to this we proactively maintained contacts with the key manufacturing editors to identify opportunities for by-lined article placements and speaking engagements.

Results: TBM Consulting in the UK now enjoys good relations with the key manufacturing and engineering publications in the UK. TBM are regularly asked for input into articles or to contribute their own. In addition, TBM's CEO has been placed as keynote speaker at two leading manufacturing exhibitions that resulted in strong business leads. Despite massive competition in their field in the UK TBM Consulting Inc. has received media attention well in advance of many of its rivals.