Media Relations

Case Study: Ravenbourne Developments Limited

Brief: Ravenbourne Developments, a property company specialising in warehouse and industrial development, needed help to attract positive media coverage. Ravenbourne were doing exciting things under the direction of a dynamic managing director and journalists needed to be woken up to this.

Activity: Kestrel focused on building relationships between Ravenbourne and the two key magazines in the industry, Estates Gazette and Property Week. A series of meetings and interviews between journalists from these magazines and the managing director were set up. In addition we organised an interview for the Chairman, which emphasised his experience and contacts within the industry.

Results: Ravenbourne now enjoys a very good relationship with the key industry journals. The company has been able to punch above its weight with several significant articles highlighting Ravenbourne’s regional specialties and knowledge. Whilst the managing director is viewed as a reliable and quotable source and Ravenbourne are regarded as an exciting up and coming company. Its improved visibility has resulted in their being nominated and receiving awards such as the 2003 Industrial/Warehouse Development of the Year.