Media Relations

Case Study: CuisinArt Resort & Spa, Anguilla

Brief: With so many hotels across the world competing against each other for the UK traveller, Kestrel was appointed in order to achieve an on-going and plentiful supply of good quality, positive media coverage in the consumer press for this relatively new resort.

Activity: Kestrel aims to achieve media coverage for the resort in two ways. Firstly, Kestrel arranges and hosts press trips to the resort for between five and ten journalists per trip.
The five-day trips are planned to include a full itinerary that covers all aspects of the resort and its island location. Secondly, Kestrel generates regular press releases and contributes to Caribbean features in both trade and consumer media.

Results: The press trips have resulted in enthusiastic and positive coverage from each of the visiting journalists and in the resort becoming increasingly better known to the media.
Following on from the success achieved in media relations, Kestrel now handles all the marketing for the resort including sales presentations, training, organisation of CuisinArt's participation at World Travel Market and educational trips to the resort.