Internal / Staff Communications

Case study: Moat House Hotels

Brief: Impart a totally new company initiative via a communications vehicle that will be available and accepted by staff at all levels in all hotels.

Activities: Kestrel relaunched an existing staff magazine and adapted its format to tabloid 'Sun' style - including the writing style and layout. The new company initiative was analysed and presented in a way to show its relevance and benefit to all staff. All stories were written from an employees perspective and messages 'from the top' were avoided.

Result: It worked! TeamTalk became a regular quarterly publication.