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Internal / Staff Communications
Case study: Biffa Waste Services
Brief: To produce an internal communications
vehicle for Biffa, one of the UK’s leading waste companies,
to impart key information in an acceptable manner to staff at
all levels, including all their depots across the UK, and their
drivers. The magazine was to be written, designed and produced
by Kestrel.
Activity: Biffa “Buzz” is a 12
page, full colour magazine produced each month in conjunction
with the company’s own marketing department. Kestrel
is responsible for content creation, writing, editing, design,
production and distribution to the home addresses of Biffa’s
5,000 employees. The publication covers company and personnel
information, plus industry news. It also has a vein of
humour running through it. Kestrel’s news gathering
methods are key to the success of the magazine.
Results: Buzz has
become the key tool in the company’s
internal communications and marketing strategy, is highly regarded
by senior management and welcomed by staff across the company.
It involves constant links with staff at all levels and Kestrel
have built up strong working relationships with Biffa and their
staff.
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