Events Management

Case Study: InterContinental Hotels Group

Brief: InterContinental Hotels Group needed to host a conference for their hotel general managers to communicate plans and expectations for 2004. It had to be informative and interactive and this had to be reflected in the overall conference design.

Activity: Kestrel created the conference theme of Building 2004 and designed an created a set to enhance this. It comprised a half built brick wall which was completed during the conference as each presenter placed their own brick in the wall. Kestrel managed and directed the whole event. During the day-long conference there was live and interactive audience voting which was put
to good use by all the presenters. At the end of the day, Kestrel organised a gala dinner followed by video horse racing.

Results: The conference was a great success with the hotel general managers taking many new and exciting plans back to their hotels. The evening provided a chance for them to talk and share best practices. InterContinental Hotels Group was delighted with our organisation of the event and have since asked us to manage their first annual employee awards dinner for 600 people.