Events Management
Case Study: Asquith
Brief: Having
grown into one of the largest and most influential childcare
nursery groups in the UK Asquith Nurseries have sites the length
and breadth of the country. However, it’s often easy
for their employees to forget that they are part of a large group
and it was important to hold an event bringing all the nursery
managers together, which could be used not only as a training
forum but also a social event acknowledging their achievements.
Activity: As
part of their first two-day Nursery Managers Conference, Kestrel
were asked to run a series of PR workshops and also to stage
manage a gala prize-giving evening. The PR workshops demonstrated
the process and benefits of local PR and provided training for
the managers in how to assist the process. The gala prize-giving
evening was an ‘Oscar’ style dinner dance complete
with compere and glass trophies.
Result: All
elements of the Conference were very well received by the delegates
and for the first time ever they were able to get to know each
other much better in the social atmosphere of the gala prizegiving
evening. It was agreed that this would become an annual
event for Asquith Nurseries.
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